Insights
Here's where we share thoughts, musings, insights and Naked Ape team updates. So pull up a chair, grab a cuppa (or your favourite domesticated furry animal) and have a click around. Happy reading!
Zoomers and boomers: why gen Z is changing the landscape for brands
Generation Z; Overly-sensitive, vegan, social media obsessed and misunderstood. While Gen Z seems to have many (less than favourable) labels, are they really that different from the generations of youth before them? It’s nothing new for youth cultu
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What is brand purpose?
Product, Price, Place, and Promotion. While the 4 P’s of marketing have remained a cornerstone of marketing theory, a 5th P has been making a strong case for its inclusion. Purpose (brand purpose) has become an essential ingredient for solidifying
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Brick by brick: constructing the foundation of a successful brand
Brand- A combination of attributes that gives a company, organisation, product, service concept or even an individual, a distinctive identity and value relative to its competitors, its advocates, its stakeholders, and its customers. While t
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Into the Wylde – finally, a lube for ladies
Standing in the ‘sexy’ section of the local pharmacist, dodging the judgemental eyes of shoppers, many women will relate to gingerly reaching for some lube and wondering if this really belongs on our bits. Kathie Bishop - a medical herbalist spec
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2020’s top 5 packaging copy trends
Packaging copy - that all-important but oft’ ignored unsung hero of packvertising is set to turn over a new leaf as cutie-pie copy dies a slow but much anticipated death. The floor will be opened to new creative and relevant ways to engage audie
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Cannabis – why weed better get used to it
Cannabis: formally frowned upon as a demon drug; wacky ‘baccie, The Devil’s lettuce, Beelzebub’s broccoli, once comparable to crack cocaine and amphetamines, is now one of the bestselling items in your local cosmetic store. We’re not talking
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The demographic question – why shopper age, relationship status and gender aren’t as relevant in today’s world
Everywhere I look, something weird is happening. Teenagers are sipping £4 oat milk lattes at Planet Organic and talking about activism. ‘Grown-ups’ are skateboarding to work and talking about polyamory. Something weird is happening and not just
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How to write a converting app store description
I’m on the app store. I need a new dating app/ removal company/food delivery service… I have no prior knowledge of the service, no referral from friends, nothing at all to go by. Dear developer….I need you to tell me why I should hit downlo
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13 questions with Nick Bildner – co-founder of Pulsin
I knew the co-founder of Pulsin when the brand was in its market-stall days and am proud to say I'm fairly confident to have tasted every bar to bear the Pulsin name (even some of the secret ones I'm not supposed to talk about) I remember the pr
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Loafly case study: adapting brand identity for international markets
Following the success of the premium breakfast delivery app Milkman in Israel, founders Omer and Jonny wanted to bring their ‘healthy brekkie at the touch of a button’ service to the UK. We worked with the team in Israel to understand their o
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