Who is naked ape?

We’re a strategic, results-driven design agency. Our visionary team of artists, writers and researchers deliver results by tackling your product’s most important commercial challenges. We’re obsessed with brilliant design, science-led strategy and the human condition . It’s all about revealing your brand story and telling it in a future-proof way that resonates with consumers.

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We don’t offer design services or packaging without strategy because your branding is too important to be left to chance. By building branding with a foundation of considered, researched strategy – positioned by experts in consumer behaviour and market economics, our agency goes beyond design and creative. We map shopper trends and dissect the market to give you branding with purposeful positioning and packaging design with a commercial edge.

Your brand is more than flashy packaging design or a logo and colour scheme. Our team of designers, copywriters, illustrators, strategists and marketing analysts create brands with agency. Our branding involves design work that's more than surface deep – our brands don’t just win on shelf, they win hearts and minds.

We create packaging that wins hearts at point-of-sale. We connect with consumers on a multidimensional level. Your packaging design is an extension of your brand in the world. Every element of the design – from its texture, shape and even its weight – has the power to take your product from hand to home. We define your brand voice and visual identity – and stay by your side to guide your print and substrate choice.