Humans are hardwired for storytelling, so that’s how we build powerful brands.

Anthropology,

semiotics,

storytelling...

Just a posh way of saying: we build brands that people love by analysing human culture, behaviour and the signs and symbols that trigger action.

Our process, mapped out.

This is the journey we'll take together, carving out the commercial opportunity, strategising and creating a brand that wins hearts and minds.

the opportunity
destination success

cultural strategy

learning what people currently care about and why they'll care about you.

sustainable packaging

creating brands with powerful voices, soft-footprints and affordable earth-friendly packaging

semiotics

navigating retail's noise, looking at the shelf and finding your place on it.

creativity with meaning and purpose

bringing your brand to life with a visual indentity and voice that resonates and converts.

storytelling

why you, why now, why it matters.

the opportunity

cultural strategy

learning what people currently care about and why they'll care about you.

semiotics

navigating retail's noise, looking at the shelf and finding your place on it.

storytelling

why you, why now, why it matters.

creativity with meaning and purpose

bringing your brand to life with a visual indentity and voice that resonates and converts.

sustainable packaging

creating brands with powerful voices, soft-footprints and affordable earth-friendly packaging

The award-winning creatives on our team are best known for their work on these incredible brands.

Meet the Naked Apes. A team of award-winning creatives, strategists, marketers and academics. We're the minds behind some of the UK's most delicious, delightful and successful brands.

Siena Dexter
Director of Strategy

Siena builds brands with purpose to powerfully connect with humans. She’s worked with independent start-ups, bigger brands and international ad agencies.

Kieran Katwala
Lead Brand Advisor

Kieran is an expert in strategic communication and has transformed brands across multiple public and private sectors. The NHS, PWC, Kalera and PepsiCo, to name but a few.

Emma Felix
Design Director

Emma is a master visual storyteller and an award-winning designer, illustrator and art director. There’s no doubt you’ve already interacted with lots of her brands.

Helle Tumbrige
Creative Director

Helle is highly skilled at finding the big idea behind your brand and communicating in a way that moves people. She’s an award-winning creative who’s breathed life into myriad brands.

Sean Dexter
Head of Growth

Sean's worked with some of Britain's best-loved brands, as well as startups and scaleups – helping them drive online growth in a competitive marketplace.

Michael Bloomfield
Anthropologist PHD

Michael helps us build more meaningful brands by decoding contemporary culture. His expertise means we can construct a full picture of the commercial landscape.


Siena Dexter

Director of Strategy

Siena builds brands with purpose to powerfully connect with humans. She’s worked with independent start-ups, bigger brands and international ad agencies.

Kieran Katwala

Lead Brand Advisor

Kieran is an expert in strategic communication and has transformed brands across multiple public and private sectors. The NHS, PWC, Kalera and PepsiCo, to name but a few.

Emma Felix

Design Director

Emma is a master visual storyteller, An award-winning designer, illustrator and art director. there’s no doubt you’ve already interacted with lots of her brands.

Helle Tumbrige

Creative Director

Helle is highly skilled at finding the big idea behind your brand and communicating in a way that moves people. She’s an award-winning creative who’s breathed life into myriad brands.

Sean Dexter

Head of Growth

Sean's worked with some of Britain's best loved brands, as well as startups and scaleups – helping them drive online growth in a competitive marketplace.

Michael Bloomfield

Anthropologist PHD

Michael helps us build more meaningful brands by decoding contemporary culture. His expertise means we can construct a full picture of the commercial landscape.

Who is naked ape?

We’re a strategic, results-driven design agency. Our visionary team of artists, writers and researchers deliver results by tackling your product’s most important commercial challenges. We’re obsessed with brilliant design, science-led strategy and the human condition . It’s all about revealing your brand story and telling it in a future-proof way that resonates with consumers.

Talk to us about:

We don’t offer design services or packaging without strategy because your branding is too important to be left to chance. By creating branding with a foundation of considered, researched strategy – positioned by experts in consumer behaviour and market economics, our agency goes beyond design and creative. We map shopper trends and dissect the market to give you branding with purposeful positioning and packaging design with a commercial edge.

Your brand is more than flashy packaging design or a logo and colour scheme. Our team of designers, copywriters, illustrators, strategists and marketing analysts create brands with agency. Our branding involves design work that is more than surface deep – our brands don’t just win on shelf, they win hearts and minds.

We create packaging that wins hearts at point-of-sale. We connect with consumers on a multidimensional level. Your packaging design is an extension of your brand in the world. Every element of the design – from its texture, shape, to even its weight – has the power to take your product from hand to home. We define your brand voice and visual identity – and stay by your side to guide your print and substrate choice.