forget storytelling, we'll build your brand through social science
when the world changes fast
the best change with it
Our process uses deep social insights to evolve brands into culturally relevant narratives.
Our journey goes something like this
anthropology
A targeted study of human behaviour - defining how your offering is perceived now, and if that needs to change.
test, tweak, repeat
Data gathering from point-of-sale ensures our final creative outperforms competitors before we hit launch.
semiotics
Understanding the shapes, language and symbols that define your competitive landscape.
creativity with meaning and purpose
Bringing your brand to life with a visual identity and voice that resonates and converts.
brand story
Defining your purpose, proposition and positioning in a crystal-clear narrative.
anthropology
A targeted study of human behaviour - defining how your offering is perceived now, and if that needs to change.
semiotics
Understanding the shapes, language and symbols that define your competitive landscape.
brand story
Defining your purpose, proposition and positioning in a crystal-clear narrative.
creativity with meaning and purpose
Bringing your brand to life with a visual identity and voice that resonates and converts.
test, tweak, repeat
Data gathering from point-of-sale ensures our final creative outperforms competitors before we hit launch.
We specialise in food, drink and lifestyle brands. There’s something tangible, real, and human about products people pick up with their hands and adopt into their homes.
Clients come to us to get listings, or investments for brand-new launches, rebrands or small tweaks to open up to new audiences and evolve with changing times.
Siena Dexter
Director of Strategy
Siena builds brands with purpose to powerfully connect with humans. She’s worked with independent start-ups, bigger brands and international ad agencies.
Kieran Katwala
Lead Brand Advisor
Kieran is an expert in strategic communication and has transformed brands across multiple public and private sectors. The NHS, PWC, Kalera and PepsiCo, to name but a few.
Sam Baum
Graphic Designer
Our local Bristol talent's crafted websites, logos brand identities and even short animations for the likes of Hendricks Gin, The BBC and Penguin.
Emma Felix
Creative Director
The talent behind household challengers like Dame, Tyrrells, Kallo and Merchant Gourmet (to name but a few,) Emma's award-winning design direction and commercial savvy is the creative lifeblood of our team.
Sean Dexter
Head of Growth
Sean's worked with some of Britain's best-loved brands, as well as startups and scaleups – helping them drive online growth in a competitive marketplace.
Michael Bloomfield
Anthropologist PHD
Michael helps us build more meaningful brands by decoding contemporary culture. His expertise means we can construct a full picture of the commercial landscape.
Siena Dexter
Director of Strategy
Siena builds brands with purpose to powerfully connect with humans. She’s worked with independent start-ups, bigger brands and international ad agencies.
Kieran Katwala
Lead Brand Advisor
Kieran is an expert in strategic communication and has transformed brands across multiple public and private sectors. The NHS, PWC, Kalera and PepsiCo, to name but a few.
Emma Felix
Design Director
The talent behind household challengers like Dame, Coconut Collab, Kallo and Yeo Valley (to name but a few,) Emma's award-winning design direction and commercial savvy is the creative lifeblood of our team.
Sean Dexter
Head of Growth
Sean's worked with some of Britain's best loved brands, as well as startups and scaleups – helping them drive online growth in a competitive marketplace.
Sam Baum
Graphic Designer
Our local Bristol talent's crafted websites, logos brand identities and even short animations for the likes of Hendricks Gin, The BBC and Penguin.
Michael Bloomfield
Anthropologist PHD
Michael helps us build more meaningful brands by decoding contemporary culture. His expertise means we can construct a full picture of the commercial landscape.
Who is naked ape?
We’re a strategic, results-driven design agency. Our visionary team of artists, writers and researchers deliver results by tackling your product’s most important commercial challenges. We’re obsessed with brilliant design, science-led strategy and the human condition. It’s all about revealing your brand story and telling it in a future-proof way that resonates with consumers.
Talk to us about:
We don’t offer design services or packaging without strategy because your branding is too important to be left to chance. By creating branding with a foundation of considered, researched strategy – positioned by experts in consumer behaviour and market economics, our agency goes beyond design and creative. We map shopper trends and dissect the market to give you branding with purposeful positioning and packaging design with a commercial edge.
Your brand is more than flashy packaging design or a logo and colour scheme. Our team of designers, copywriters, illustrators, strategists and marketing analysts create brands with agency. Our branding involves design work that is more than surface deep – our brands don’t just win on shelf, they win hearts and minds.
We create packaging that wins hearts at point-of-sale. We connect with consumers on a multidimensional level. Your packaging design is an extension of your brand in the world. Every element of the design – from its texture, shape, to even its weight – has the power to take your product from hand to home. We define your brand voice and visual identity – and stay by your side to guide your print and substrate choice.
