We help brands connect through cultural strategy & storytelling
See, most brands
made for people
still put products first
USPs are great and all… but you can’t explain your way to a gut feeling. We use anthropology to bridge the gap between dull data and award-winning creative.
the ground we cover
Your menu of moves. Mix and match, or brief the gap.
cultural strategy
Respond to market need
semiotics
Stand out? or fit in.
concept testing
Prove it lands before launch
storytelling
your reason for being, their reason for buying
creative brief
The big idea
cultural strategy
Respond to market need
concept testing
Prove it lands before launch
creative brief
The big idea
storytelling
your reason for being, their reason for buying
semiotics
Stand out? or fit in.
Work that
sells in and
sells out. Browse projects
sells in and
sells out.
“This clarity really helped shape how we presented our brand to customers and buyers and is ultimately one of the reasons we secured a national retail listing.”
— Ed Van der Land: More toddler meals
“This clarity really helped shape how we presented our brand to customers and buyers and is ultimately one of the reasons we secured a national retail listing.”
— Ed Van der Land: More toddler meals
Siena Dexter
Strategist
Cultural strategist, brand mentor, social anthropologist, possibly Mary Shelly in a past life.
Michael Bloomfield
Semiotician
PHD anthropologist, brand semiotician, author and founder of 'The Creative Being' consultancy.
Adam Doffman
Planner
Copywriter, planner, marketing lead, entrepreneur, food fiend. Loves a good brief and great meal.
Kieran Katwala
Creative
Concepts, naming and brand strategy. A little obsessed with vertical farming and medicinal mushrooms.
Sean Dexter
Managing Partner
Before founding Dexter Media, Sean was a gymnast and parkour runner. He keeps the lights on here.
Zeynep Basay
Pata Studios
Award-winning founder of Pata Studios. We partner with Zeynep on conceptual design and packaging.
Who we collaborate with
You already have an idea worth exploring. We help you understand how it fits into the world — what people notice, what they value, what makes them act. Our clients build new brands, sharpen old ones, and open fresh spaces in crowded markets.
Our partners
Shape the idea and prove it fast. We map tensions and trends, create or refine concepts, then test with real people so your brand starts with evidence.
Open new audiences with confidence. Using deep consumer insight, we position brands to win pitches, enter retailers and outpace market leaders.
Plug-in strategy and research for creative teams. We white label or join client-side to test routes, sharpen stories and give you sell-in evidence.
