forget storytelling, we'll build your brand through social science

when the world changes fast

the best change with it

Our process uses deep social insights to evolve brands into culturally relevant narratives.

Our journey goes something like this

the opportunity
destination success

anthropology

A targeted study of human behaviour - defining how your offering is perceived now, and if that needs to change.

test, tweak, repeat

Data gathering from point-of-sale ensures our final creative outperforms competitors before we hit launch.

semiotics

Understanding the shapes, language and symbols that define your competitive landscape.

creativity with meaning and purpose

Bringing your brand to life with a visual identity and voice that resonates and converts.

brand story

Defining your purpose, proposition and positioning in a crystal-clear narrative.

the opportunity

anthropology

A targeted study of human behaviour - defining how your offering is perceived now, and if that needs to change.

semiotics

Understanding the shapes, language and symbols that define your competitive landscape.

brand story

Defining your purpose, proposition and positioning in a crystal-clear narrative.

creativity with meaning and purpose

Bringing your brand to life with a visual identity and voice that resonates and converts.

test, tweak, repeat

Data gathering from point-of-sale ensures our final creative outperforms competitors before we hit launch.

We specialise in food, drink and lifestyle brands. There’s something tangible, real, and human about products people pick up with their hands and adopt into their homes.

Clients come to us to get listings, or investments for brand-new launches, rebrands or small tweaks to open up to new audiences and evolve with changing times.

Siena Dexter
Director of Strategy

Siena builds brands with purpose to powerfully connect with humans. She’s worked with independent start-ups, bigger brands and international ad agencies.

Kieran Katwala
Seior Creative

Kieran is an expert in strategic communication and has transformed brands across multiple public and private sectors. The NHS, PWC, Kalera and PepsiCo, to name but a few.

Sam Baum
Freelance Art Director

Our local Bristol talent's crafted websites, logos brand identities and even short animations for the likes of Hendricks Gin, The BBC and Penguin.

Emma Felix
Creative Director

The talent behind household challengers like Dame, Tyrrells, Kallo and Merchant Gourmet (to name but a few,) Emma's award-winning design direction and commercial savvy is the creative lifeblood of our team.

Sean Dexter
MD

Sean's worked with some of Britain's best-loved brands, as well as startups and scaleups – helping them drive online growth in a competitive marketplace.

Michael Bloomfield
Freelance Anthropologist

Michael helps us build more meaningful brands by decoding contemporary culture. His expertise means we can construct a full picture of the commercial landscape.


Siena Dexter

Director of Strategy

Siena builds brands with purpose to powerfully connect with humans. She’s worked with independent start-ups, bigger brands and international ad agencies.

Kieran Katwala

Senior Creative

Kieran is an expert in strategic communication and has transformed brands across multiple public and private sectors. The NHS, PWC, Kalera and PepsiCo, to name but a few.

Emma Felix

Creative Director

The talent behind household challengers like Dame, Coconut Collab, Kallo and Yeo Valley (to name but a few,) Emma's award-winning design direction and commercial savvy is the creative lifeblood of our team.

Sean Dexter

MD

Sean's worked with some of Britain's best loved brands, as well as startups and scaleups – helping them drive online growth in a competitive marketplace.

Sam Baum

Freelance Art Director

Our local Bristol talent's crafted websites, logos brand identities and even short animations for the likes of Hendricks Gin, The BBC and Penguin.

Michael Bloomfield

Freelance Anthropologist

Michael helps us build more meaningful brands by decoding contemporary culture. His expertise means we can construct a full picture of the commercial landscape.

Who is naked ape?

We’re a strategic, results-driven design agency. Our visionary team of artists, writers and researchers deliver results by tackling your product’s most important commercial challenges. We’re obsessed with brilliant design, science-led strategy and the human condition. It’s all about revealing your brand story and telling it in a future-proof way that resonates with consumers.

Talk to us about:

We don’t offer design services or packaging without strategy because your branding is too important to be left to chance. By creating branding with a foundation of considered, researched strategy – positioned by experts in consumer behaviour and market economics, our agency goes beyond design and creative. We map shopper trends and dissect the market to give you branding with purposeful positioning and packaging design with a commercial edge.

Your brand is more than flashy packaging design or a logo and colour scheme. Our team of designers, copywriters, illustrators, strategists and marketing analysts create brands with agency. Our branding involves design work that is more than surface deep – our brands don’t just win on shelf, they win hearts and minds.

We create packaging that wins hearts at point-of-sale. We connect with consumers on a multidimensional level. Your packaging design is an extension of your brand in the world. Every element of the design – from its texture, shape, to even its weight – has the power to take your product from hand to home. We define your brand voice and visual identity – and stay by your side to guide your print and substrate choice.